Services

Marketing & Brand Strategy

  • Market Research
  • Strategic Planning
  • Brand Development
  • Logo & Identity
  • Content Development
  • Copywriting
  • Product Awareness & Promotion
  • Search Engine Marketing (SEM)
  • Partnership & Affinity
  • Public Relations

Web Presence

  • Custom Web Design & Development
  • Content Management (CMS)
  • Responsive & Mobile-friendly Design
  • Mobile Applications
  • E-Commerce
  • Online Advertising
  • User Interface (UI) & User Experience (UX)
  • Search Engine Optimization (SEO)
  • Blog Development
  • Analytics & Reporting
  • Domain & Hosting
  • Web Banners
  • Flash Animation
  • Social Media Marketing

Print

  • Business Stationery
  • Brochures
  • Direct Mail
  • Magazine Ads
  • Catalogs
  • Packaging Design
  • Trade Shows
  • Billboards

Media

  • Email Marketing
  • 3D Modeling
  • Radio & TV Production
  • Media Buying

Bird Nest

IT’S CALLED WING POWER

Versa Creative Group is a Houston-based, full-service advertising, marketing and design firm that delivers innovative and customized strategies and solutions to all of our clients. Our focus is on you—your strengths, your customers and your services. We analyze your specific market needs to build a brand-driven campaign that encourages development, increases revenue and enhances overall success.

RISE TO NEW HEIGHTS WITH VERSA

Selected Portfolio

Blog

  • 01/2015

    New Graphic Design Trend: The Coffee Shop Look

    Tucked away in a street corner is a small coffee shop with mismatched furniture, funky decor, and the fragrant scent of roasted coffee beans. Up on the blackboard is their menu of espresso concoctions and delicate pastries written in an array of contrasting fonts, detailed with swirls and banners. This typography is meant to bring out the feel of the coffee shop, and all kinds of brands have started to use this chalkboard hand-lettering. Brands such as Minute Maid, TGI Friday’s, and even McDonald’s have incorporated it into their advertisements.
  • 01/2015

    The Success of Real-Time Social Media Marketing

    During Superbowl XLVII in 2013, a massive power outage occurred in the stadium after Beyonce’s epic halftime show. This unforgettable moment led to an unforgettable tweet from Oreo.Jumping at the chance to get their brand into the trending conversation, Oreo made a lasting impact on Twitter users and started a revolution of real-time marketing. This tweet was retweeted over 15,000 times, and when Oreo posted it on Facebook, it got over 20,000 likes. Out of all the ads shown on the biggest day of the year for ads, this simple tweet arguably had the biggest impact.
  • 12/2014

    New Year, New Season of Style

    When Mint Baby & Kids, a new client of Versa, came to us with their vision to revamp their branding and internet presence, we were excited to get started. After all, we’re in the business of communication, and as fashion stylist Rachel Zoe puts it, style communicates a message. For Mint Baby & Kids, their style is all about elegance, sophistication, and chic city living. The owners have been hard at work on the in-store redesign, and we couldn’t be more excited for the big unveil, which will happen in 2015. Our goal became to capture this vision so that it would translate into all areas of their marketing, delivering both a print and online presence that reflects the fashion and elegance their store provides.
  • 11/2014

    The World of Social Media is Evolving

    Marketing - digital or otherwise - is an industry that is constantly changing. Almost as volatile as the stock market, those in the industry must not keep up with the trends - we must anticipate them or even instigate them, if we’re just that good. 2014 has yielded just as many twists and turns as we thought it would in the marketing world. With the rise of the generation Y, the Millennials, and the global connection that is the Internet, social media marketing has never been so relevant or powerful.
  • 11/2014

    SHANY Cosmetics and Versa Creative Group: The Rebranding Journey

    SHANY Cosmetics originated as the passion project of a woman who believed that everyone should have access to high quality cosmetics products without paying a high fashion price tag like one would for other brands like Urban Decay and MAC. Versa Creative Group has been partnered with SHANY Cosmetics for a good while now, so we have seen the journey from rag tag makeup company to a global brand with over 1.5 million likes on Facebook while remaining 100% cruelty-free and a PETA certified company. However, this journey has started to change. The success of SHANY has sparked even more ambition to provide still better makeup for the #SHANYnation.
IN THE BUSINESS
OF BUILDING POWERFUL BRANDS

OUR TEAM

At Versa Creative Group, we believe in honest and open collaboration. We work together to refine and implement each project to perfection. Picture this: The Versa team, fully-caffeinated, fully-creative, and fully-prepared to jumpstart each day with new concepts, designs and code. We get inspiration from all sorts of things, and we each have our favorites, right here in our office—pens or pixels, headbands or headphones, coffee or…coffee!

Sweet ideas turn into serious campaigns when we put our cups together and get clinking! We love to research, analyze, create and imagine. We even know Latin—like one of our favorite fonts, “Sans Serif.” Or like “Sans Sleep”—that’s Versa-speak for “without” sleep. We’d go without sleep any day to energize your business. Does your website need a boost? How about a double-shot of hot, new layouts and Hi-Res visuals. Wish you were first in line? We’ll create a mobile-friendly site that gets you there sooner. Want to make a good impression? Our social media strategies will connect you with tech-savvy fans and followers who crave exclusive content. What does Versa stand for? A creative team that’s amped with Versatility.

versaCups

Mary Shekari Mary Shekari
Mary Shekari
Founder & Principal
Eddie Shekari Eddie Shekari
Eddie Shekari
President & CEO
Annette Elizalde Annette Elizalde
Annette Elizalde
Senior Graphic Designer
Anthony Mannino Anthony Mannino
Anthony Mannino
Account Manager
Caitlin Plunkett Caitlin Plunkett
Caitlin Plunkett
Senior Copywriter
Celina Paquette Celina Paquette
Celina Paquette
Senior Copywriter
Crystal Pham Crystal Pham
Crystal Pham
Junior Graphic Designer
Crystal Sim Crystal Sim
Crystal Sim
Senior Graphic Designer
Daniela Valbuena Daniela Valbuena
Daniela Valbuena
Design Director
Farid Jameson Farid Jameson
Farid Jameson
Lead Web Developer
Francisco Delgado Francisco Delgado
Francisco Delgado
Junior Graphic Designer
Greg Jackson Greg Jackson
Greg Jackson
Graphic Designer
Heather Sartin Heather Sartin
Heather Sartin
Account Manager
Jamie Lim Jamie Lim
Jamie Lim
Account Manager
Katherine Asimakopoulos Katherine Asimakopoulos
Katherine Asimakopoulos
Graphic Designer
Kelli Krenek Kelli Krenek
Kelli Krenek
Copywriter
Kirsten Squires Kirsten Squires
Kirsten Squires
Senior Copywriter
krista kesseler krista kesseler
Krista Kesseler
Account Manager
Matt Hosseini Matt Hosseini
Matt Hosseini
SEO & SEM Specialist
Mehdi Amiry Mehdi Amiry
Mehdi Amiry
SEO & SEM Specialist
Nathan Talghani Nathan Talghani
Nathan Talghani
SEM Specialist
pooja bonde pooja bonde
Pooja Bonde
Web Developer
Tianwei Yu Tianwei Yu
Tianwei Yu
Associate Design Director
Velina Kara Velina Kara
Velina Kara
Account Executive
Yvette Ayala
Accountant

Join Our Creative Team

Versa Creative Group is always on the lookout for talented individuals with a passion for advertising. Our team is close-knit, collaborative and feisty. Our work for Houston-based and national brands is innovative and results-driven. If you thrive in a fast-paced environment surrounded by creative thinkers, we’d love to meet you!

We're accepting cover letters, CVs and portfolios for the following positions:

Contact Versa Creative Group

We'd love to chat!

  • T: 832 831 7590
  • F: 832 433 7623
  • 1535 W. Loop South, Suite 250, Houston, TX 77027
  • info@versacreativegroup.com
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